A soft touch matt white plastic alarm clock with silent sweep movement and light up face. From Wm Widdop - over 130 years of unrivalled innovation and unbeatable quality in British timekeeping. This sleek, contemporary clock features: - Electronic beep alarm - Alarm on/off switch - Black arabic quarter dial - LED light up face - Silent sweep movement (ultra-precise quartz) - Straight hands - Hard wearing plastic case and lens Requires 1 x AA battery (not included). Includes branded packaging to make a great gift. Established in 1883, WILLIAM WIDDOP® is our flagship brand, named after our founder who was a clockmaker and jeweller based in the Yorkshire town of Brighouse. With a strong focus on family traditions, we continue to manufacture classic clocks as well as producing new & innovative designs. Manufactured with unrivalled quality for those who will cherish their traditional timepieces for years to come.